EA SPORTS FC - “Grandma”
Script & Concept - Joelle Woodson
Creative Director - Trevor Conrad
Director - Dan Emmerson
Production - Somesuch
EA SPORTS FC FT. VIRGIL VAN DIJK - “Holiday”
Script & Concept - Joelle Woodson
Creative Director - Trevor Conrad
Director - Dan Emmerson
Production - Somesuch
EA SPORTS FC "FC25 Deep Dives" Series
Writer/Director
Editor: Al de Zilva
Producer: Mark Li
See the rest on YouTube.
EA SPORTS FC X FC25 Heroes
Story & Creative/Character Development
Creative Director: Trevor Conrad
Animation: CRCR
Producer: Robyn Farnham
EA SPORTS FC X FC25 Heroes: Guti
Story/Character Development
Creative Director: Trevor Conrad
Animation: 2Viente
Producer: Robyn Farnham
This one, featuring Real Madrid legend, Guti, is part one of thirteen micro films each focusing on a different club legend from around the world
Rising Voices x Lena Waithe "A Different Take"
Writer/Creative
Director: Boma Iluma
Producer: 271 Films
Social content series showcasing Black filmmakers showing us what new narratives in Hollywood can and should look like. Featuring Lena Waithe and new filmmakers from the Rising Voices film program.
Tagline and key campaign copy for Facebook’s on-platform campaign. Our goal was to give users the agency to feel empowered to use the tools and features available for a more personalized experience. We also needed to unveil their latest feature, the Feeds tab, in a quippy and memorable way.
Story & campaign copy: Joelle Woodson
Art direction: Sarah Cummings
Copy for Facebook’s latest on-platform campaign, aimed at making users aware of the tools and data available to personalize their experience.
Creative for Google. Click play to see a sample from the project.
